29-Aug-2021 | By Charles Pacheco
At the end of the day, the reason you, as a business person, you are willing to invest so many financial and human resources into Shows is because you think you’ll be able to produce a positive return on that investment.
At the end of the day, the reason you, as a business person, you are willing to invest so many financial and human resources into Shows is because you think you’ll be able to produce a positive return on that investment. If you didn’t, you surely wouldn’t bother. Calculating Your Show ROI The formula for calculating your Show ROI is: (Gross Profit - Total Show Expenses) / Total Show Expense It’s really important to be as accurate with these numbers as possible. Let’s start by clarifying these values to make sure you’re calculating an accurate ROI value. Gross Profit From Show: this number should include only profit from sales produced because of this specific Show. Meaning, these sales should be from leads created at the Show, or prospects that closed as a result of your attendance at the Show. Including any other sales will skew your ROI number. Total Show Expenses: this number should include all costs associated with the Show, including • booth design, components, and materials (if you’ve used the same for multiple shows, divide the cost), • pre-and post-show promotion, • travel, lodging, food, and entertainment expenses, • Show fees, • parties or other promotional events, • and the cost of your team’s Show time before, during, and after the Show.
The superior man understands what is right; the inferior man understands what will sell.
Making money is art and working is art and good business is the best art
I am a postitive, tenacious, highly motivated and self driven person and have a consistant and proven track record of success and over achievements in sales, marketing and business consultancy. I have a wealth of experience working across all business sectors and worked for large corporates extensively in the United Kingdom and periodically in the USA, My passion now is with Find Us On Web and my focus is to bring local businesses together and help them find new ways to generate leads and drive more sales. We connect businesses with their existing and potential new customers at our networking events, trade shows, business award events, advertising publications and our digital market place www.findusonweb.com I work with businesses who are looking for guaranteed sales, guaranteed customers, resulting in guaranteed growth.
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