Calculating the ROI of Your Show
29-Aug-2021 | By Charles Pacheco
At the end of the day, the reason you, as a business person, you are willing to invest so many financial and human resources into Shows is because you think you’ll be able to produce a positive return on that investment.
At the end of the day, the reason you, as a business person, you are willing to invest so many financial and human resources into Shows is because you think you’ll be able to produce a positive return on that investment.
At the end of the day, the reason you, as a business person, you are willing to invest so many financial and human resources into Shows is because you think you’ll be able to produce a positive return on that investment.
If you didn’t, you surely wouldn’t bother.
Calculating Your Show ROI
The formula for calculating your Show ROI is:
(Gross Profit - Total Show Expenses) / Total Show Expense
It’s really important to be as accurate with these numbers as possible. Let’s start by clarifying these values to make sure you’re calculating an accurate ROI value.
Gross Profit From Show: this number should include only profit from sales produced because of this specific Show. Meaning, these sales should be from leads created at the Show, or prospects that closed as a result of your attendance at the Show. Including any other sales will skew your ROI number.
Total Show Expenses: this number should include all costs associated with the Show, including
• booth design, components, and materials (if you’ve used the same for multiple shows, divide the cost),
• pre-and post-show promotion,
• travel, lodging, food, and entertainment expenses,
• Show fees,
• parties or other promotional events,
• and the cost of your team’s Show time before, during, and after the Show.
2 Comments
Manuel Marty
31 October 2016at2:56 pm
The superior man understands what is right; the inferior man understands what will sell.
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Steven Lucky
31 October 2016 at 2:56 pm
Making money is art and working is art and good business is the best art
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